Privacy Policy

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect
and process your personal data through your use of this website,
including any data you may provide through this website when you sign up
to our newsletter, buy our products or take part in a competition.

Although we have children's books for sale this website is not intended to be used by children (our items are sold as collector's items) and we do not knowingly collect data relating to children.

If you are concerned a child may have provided any personal
identifiable information and you are the parent, guardian or legally
responsible person, please contact us and we will investigate if this is
the case and immediately remove where necessary any such information
from our records.

This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

Kitty Golightly trading as 'Kittys Tales' via our website is the controller and responsible for your personal data(“we”, “us” or “our” in this privacy policy).

Contact details

If you have any questions about this privacy policy or our privacy practices,
please contact Kitty Golightly at email address: kitty@kittystales.com

Our Business Office Address is: 76 St Mary's Road, Doncaster DN1 2NP, United Kingdom

You have the right to make a complaint at any time to the Information
Commissioner’s Office (ICO), the UK regulator for data protection
issues(www.ico.org.uk).
We would welcome the chance to resolve any issues with you before you
approach them so please contact us first if you have any concerns.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review.

This version was last updated on 22.04.2023.

It is important that the personal data we hold about you is accurate
and current. Please keep us informed if your personal data changes
during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and
applications. Clicking on those links or enabling those connections may
allow third parties to collect or share data about you. We do not
control these third-party websites and are not responsible for their
privacy statements. When you leave our website, we encourage you to read
the privacy policy of every website you visit.

Personal data, or personal information, means any information about
an individual from which that person can be identified. It does not
include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data as follows:

Identity Data includes first name, last name, username or similar identifier and title.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data Such as your banking details, PayPal account
details or account details from any other payment system you may use to
purchase our goods or services.

Transaction Data includes details about payments to and from you and other details of products you buy from us.

Technical Data & Device Data includes internet protocol (IP)
address, your login data, browser type and version, cookie information,
time zone setting and location, browser plug-in types and versions,
operating system and platform, and other technology on the devices you
use to access this website.

Profile Data includes your username and password, purchases or
orders made by you, your interests, preferences, feedback and survey
responses.

Usage Data includes information about how you use our website, search terms, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but does not directly or indirectly reveal your identity.

For example, we may aggregate your Usage Data to calculate the
percentage of users accessing a specific website feature. However, if we
combine or connect Aggregated Data with your personal data so that it
can directly or indirectly identify you, we treat the combined data as
personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data:

Where we need to collect personal data by law, or under the terms of a
contract we have with you, and you fail to provide that data when
requested, we may not be able to perform the contract we have or are
trying to enter into with you (for example, to provide you with goods or
services). In this case, we may have to cancel a product or service you
have with us but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity and Contact by
filling in forms or by corresponding with us by post, phone, email or
otherwise. This includes personal data you provide when you either
create an account on our website;

subscribe to our service or newsletters;

request marketing to be sent to you;

enter a competition, promotion or survey; or

give us feedback or contact us.

contacting us via our website or telephone contact number.

Automated technologies or interactions. As you interact with our
website, we will automatically collect Technical Data about your
equipment, browsing actions and patterns. We collect this personal data
by using cookies and other similar technologies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may also receive personal data about you from various third parties as set out below:
Technical Data from the following parties:
(a) analytics providers such as Google and Bing based outside the UK;

(b) advertising networks inside or outside the UK. Contact, Financial
and Transaction Data from providers of technical, payment and delivery
services such as Paypal, Apple Pay, Google Pay and Royal Mail Ltd and
any other shipping services used to fulfill our contract to you;
(c)
Additional 'Apps' (applications we utilise to improve our customer
service or website functionality such as a live chat application) or
other technologies provided by our processor Shopify

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where:

• We need to perform the contract we are about to enter into or have entered into with you.
• It is necessary for our legitimate interests (or those of a third
  party) and your interests and fundamental rights do not override those
  interests.
• We need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

This policy details ways we may plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.

Behavioural Advertising & Website 'App' Technologies

As described above, we use your Personal Information to provide you with improved functionality of our website through the use of website 'Apps' (applications), targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use
the Site. You can read more about how Google uses your Personal
Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Bing Analytics to help us understand how our customers use
the Site. You can read more about how Bing uses your Personal
Information here: Microsoft Privacy You can also opt-out of Bing Analytics here: Bing Opt Out

We share information about your use of the Site, your purchases, and
your interaction with our ads on other websites with our advertising
partners. We collect and share some of this information directly with
our advertising partners, and in some cases through the use of cookies
or other similar technologies (which you may consent to, depending on
your location).

We share information about your use of the Site, your purchases, and
your interaction with our websites, with our other technology partners,
such as an app operating any 'live chat' system, or other onsite apps
that improve the functionality of our website through the use of cookies
or other similar technologies (which you may consent to, depending on
your location).

For more information about how targeted advertising works, you can
visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

PINTEREST you can opt out of online behavioural advertising
through your Pinterest personalization settings when logged into your
Pinterest account, visit: Pinterest's Privacy Policy

the AdChoices website or your mobile ad identifier settings.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

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Automatic decision-making

If you are a resident of the EEA, you have the right to object to
processing based solely on automated decision-making (which includes
profiling), when that decision-making has a legal effect on you or
otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our website processor 'Shop Pay' owned by Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylist of IP addresses associated with repeated failed
transactions. This denylist persists for a small number of hours.

Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

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Opting out of Promotional Messages and Offers

You can ask us to stop sending you marketing messages at any time by
logging into the website and checking or unchecking relevant boxes to
adjust your marketing preferences or by following the opt-out links on
any marketing message sent to you.

Where you opt out of receiving these marketing messages, this will
not apply to personal data provided to us as a result of a purchase,
product experience or other transactions.

If you do not opt out we may use your Identity, Contact, Technical,
Usage and Profile Data to form a view on what we think you may want or
need, or what may be of interest to you. This is how we decide which
products, services and offers may be relevant for you (we call this
marketing).

You will receive marketing communications from us if you have
requested information from us or bought goods from us and you have not
opted out of receiving that marketing.

Cookies

You can set your browser to refuse all or some browser cookies, or to
alert you when websites set or access cookies. If you disable or refuse
cookies, please note that some parts of this website may become
inaccessible or not function properly. For more information about the
cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we
collected it, unless we reasonably consider that we need to use it for
another reason and that reason is compatible with the original purpose.
If you want to know how the processing for the new purpose is compatible
with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we
will notify you and we will explain the legal basis which allows us to
do so.

Please note that we may process your personal data without your
knowledge or consent, in compliance with the above rules, where this is
required or permitted by law.

We may share your personal data with the parties set out below for the purposes set out above.

External Third Parties as set out in Section 11.

Third parties to whom we may choose to sell, transfer or merge parts
of our business or our assets.

Alternatively, we may seek to acquire
other businesses or merge with them. If a change happens to our
business, then the new owners may use your personal data in the same way
as set out in this privacy policy.

We require all third parties to respect the security of your personal
data and to treat it in accordance with the law. We do not allow our
third-party service providers to use your personal data for their own
purposes and only permit them to process your personal data for
specified purposes and in accordance with our instructions.

GDPR

If you are a resident of the EEA, you have the right to access the
Personal Information we hold about you, to port it to a new service, and
to ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us.

Your Personal Information will be initially processed in Ireland and
then will be transferred outside of Europe for storage and further
processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s
GDPR Whitepaper

We have put in place appropriate security measures to prevent your
personal data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed. In addition, we limit access to
your personal data to those employees, agents, contractors and other
third parties who have a business need to know. They will only process
your personal data on our instructions and they are subject to a duty of
confidentiality.

We have put in place procedures to deal with any suspected personal
data breach and will notify you and any applicable regulator of a breach
where we are legally required to do so.

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How long will you use my personal data for?

We will only retain your personal data for as long as reasonably
necessary to fulfill the purposes we collected it for, including for the
purposes of satisfying any legal, regulatory, tax, accounting or
reporting requirements. We may retain your personal data for a longer
period in the event of a complaint or if we reasonably believe there is a
prospect of litigation in respect to our relationship with you.

By law we have to keep basic information about our customers
(including Contact, Identity, Financial and Transaction Data) for six
years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that
it can no longer be associated with you) for research or statistical
purposes, in which case we may use this information indefinitely without
further notice to you.

We store postcodes searched on the website with your consent, so as to best serve our whole customer base.

Under certain circumstances, you have rights under data protection
laws in relation to your personal data. You can read more about these in Section 9.

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No fee usually required

You will not have to pay a fee to access your personal data (or to
exercise any of the other rights). However, we may charge a reasonable
fee if your request is clearly unfounded, repetitive or excessive.
Alternatively, we could refuse to comply with your request in these
circumstances especially if you are unable to prove your identity to us.
To ensure you are the person who is entitled to see the data we will
ask you for copies of two types of approved identity in order to process
your request (such as a passport and driving licence). You can also ask
us to make corrections to data you consider to be inaccurate.

What we may need from you

We may need to request specific information from you to help us
confirm your identity and ensure your right to access your personal data
(or to exercise any of your other rights). This is a security measure
to ensure that personal data is not disclosed to any person who has no
right to receive it. We may also contact you to ask you for further
information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month.
Occasionally it could take us longer than a month if your request is
particularly complex or you have made a number of requests. In this
case, we will notify you and keep you updated.

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CCPA

If you are a resident of California, you have the right to access the
Personal Information we hold about you (also known as the ‘Right to
Know’), to port it to a new service, and to ask that your Personal
Information be corrected, updated, or erased. If you would like to
exercise these rights, please contact us.

If you would like to designate an authorized agent to submit these
requests on your behalf, please contact us.

You have the right to:

Request access to your personal data (commonly known as a
“data subject access request”). This enables you to receive a copy of
the personal data we hold about you and to check that we are lawfully
processing it.

Request correction of the personal data that we hold about
you. This enables you to have any incomplete or inaccurate data we hold
about you corrected, though we may need to verify the accuracy of the
new data you provide to us.

Request erasure of your personal data. This enables you to ask
us to delete or remove personal data where there is no good reason for
us continuing to process it. You also have the right to ask us to delete
or remove your personal data where you have successfully exercised your
right to object to processing (see below), where we may have processed
your information unlawfully or where we are required to erase your
personal data to comply with local law. Note, however, that we may not
always be able to comply with your request of erasure for specific legal
reasons which will be notified to you, if applicable, at the time of
your request.

Object to processing of your personal data where we are
relying on a legitimate interest (or those of a third party) and there
is something about your particular situation which makes you want to
object to processing on this ground as you feel it impacts on your
fundamental rights and freedoms. You also have the right to object where
we are processing your personal data for direct marketing purposes. In
some cases, we may demonstrate that we have compelling legitimate
grounds to process your information which override your rights and
freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

If you want us to establish the data’s accuracy.

Where our use of the data is unlawful but you do not want us to erase it.

Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a
third party. We will provide to you, or a third party you have chosen,
your personal data in a structured, commonly used, machine-readable
format. Note that this right only applies to automated information which
you initially provided consent for us to use or where we used the
information to perform a contract with you.

Withdraw consent at any time where we are relying on consent
to process your personal data. However, this will not affect the
lawfulness of any processing carried out before you withdraw your
consent. If you withdraw your consent, we may not be able to provide
certain products or services to you and technology such as our shopping
cart may no longer function for you. We will advise you if this is the
case at the time you withdraw your consent.

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Legitimate Interest means the interest of our business in
conducting and managing our business to enable us to give you the best
service/product and the best and most secure experience. We make sure we
consider and balance any potential impact on you (both positive and
negative) and your rights before we process your personal data for our
legitimate interests. We do not use your personal data for activities
where our interests are overridden by the impact on you (unless we have
your consent or are otherwise required or permitted to by law). You can
obtain further information about how we assess our legitimate interests
against any potential impact on you in respect of specific activities by
contacting us.

Performance of Contract means processing your data where it is
necessary for the performance of a contract to which you are a party or
to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

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11. External Third Parties

Service providers who provide IT and system administration services,
delivery services for our products. We use Shopify to power our online
store. You can read more about how Shopify uses your Personal
Information here: https://www.shopify.com/legal/privacy.

Professional advisers including lawyers, bankers, auditors and
insurers who provide consultancy, banking, legal, insurance and
accounting services.

HM Revenue & Customs, regulators and other authorities who
require reporting of processing activities in certain circumstances.

We may share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our
rights.

If you have any more questions about this policy or our website, if
there is any way we can provide help please do not hesitate to contact
us.

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